The MT-1000 was a mixed signal tester based on the LT-1000 (LT for logic tester) tester developed by Tektronix which was acquired by Credence in the early 1990s. It was one ugly beast if you look at the background. Paul Botsford was the head mixed signal applications engineer, who also marketed the MT-1000. When I went to Beaverton Oregon to learn about the LT-1000 I met Paul and we seemed to hit it off pretty well, especially since I was the only person in Beaverton at the time who even cared about mixed signal. All the other applications people were very intimidated by mixed signal, to me it was fun, and I wanted to learn as much as I could and Paul seemed to be a fellow traveler in this field.

What cracked me up about the tester was that Tek had sold a number of these testers before they were ready, and delivered "MT ready" testers. This was just a standard Logic Tester (LT) with an extra 19 inch rack bolted on to the side. The joke was that the rack was EMPTY, so rather than MT meaning Mixed-signal Tester, it really meant empty. Paul didn't get it, neither did any of the other Marketing guru's in Tek. That's why Tek dumped this group and sold them to Credence, their Marketing guys were just lame.

I just love marketing, and I'm pretty good at it. I made up a joke about Fluke digital voltmeters that I used to use as an interview question on potential marketing applicants. I would get the conversation steered towards test equipment and then say "If it's accurate, it's a Fluke!". If the guy didn't get the joke he was likely to fall into the trap of coming up with his own "MT" tester. A good sense in marketing prevents you from doing idiotic things like selling Chevy Nova's in Mexico where nova means doesn't go. Also the Chinese, Koreans and other asians have crappy marketing skills, probably due to their relatively low scores in verbal IQ tests. Some of their stuff really cracks me up such as Chinese toilet paper named "Clean Finger Nail". Yes, that is a nice benefit, I mean who wants to wipe their butt and have the TP rip through and now have nasty stuff on their fingers? However, Westerners tend to use euphemisms for things that are unpleasant, I mean look at the word we use for the room where the toilet is, it's called a bathroom, not "shitorium" or something like that. The other example that cracks me up is Gerber's early attempts to market their baby food line in Africa. Problem is that most of the population there is illiterate, so "consumers" there assume that the picture on the can, jar or box describes what's inside. What would they think is in this jar?

If you didn't get the joke, I'm not telling you, it's not worth it.